China presses EV makers to end price war and focus on innovation as demand cools

2026-03-19 - 07:53

Chinese authorities have renewed their push for stricter oversight of the electric vehicle (EV) market, urging carmakers to move away from aggressive discounting and focus instead on technological innovation. The directive comes as domestic manufacturers struggle with cooling demand and the phasing out of long-standing government subsidies. At a high-level meeting on March 17, the Ministry of Industry and Information Technology, the National Development and Reform Commission and the State...