Hong Kong Tourism Board to woo overnight big spenders, diversify visitor mix

2026-03-18 - 11:13

The Hong Kong Tourism Board will allocate three-quarters of its resources to overseas markets this year in a strategic shift aimed at diversifying visitor demographics and attracting more overnight high spenders to the city. The board also revealed on Wednesday that it would launch a new global campaign by the end of April to promote Hong Kong as a unique world city through social media, advertisements on regional broadcasters and billboards in selected countries. “It is not an easy task to...