How China can win friends and influencers to help tell the country’s story well

2026-03-12 - 08:07

Tourists, international students and foreign employees of Chinese companies could serve as grass-roots ambassadors, helping China’s story to resonate with audiences worldwide, according to one of the country’s leading political advisers. Zhang Bo, a professor at Beijing Language and Culture University who is also a member of the Chinese People’s Political Consultative Conference, made the suggestion on the sidelines of the annual “two sessions” meeting. Speaking to the South China Morning Post,...