Thailand plays down ‘too expensive’ concerns from South Korean visitors

2026-02-13 - 08:29

Thailand has sought to counter perceptions of rising holiday budgets, maintaining that the country is not “too expensive” for South Korean tourists looking for cost-effective indulgence and comprehensive wellness. According to officials from the Tourism Authority of Thailand (TAT), the perceived squeeze on the wallet cited by some South Korean visitors is a result of exchange rate volatility rather than the kingdom’s inflation. “Our inflation rate is not that high. In fact, Thailand’s internal...