Tourism, once New Zealand’s top overseas earner, lags behind dairy post-pandemic

2026-03-03 - 01:35

New Zealand’s tourism industry still needs to do more if it is to regain its title as the nation’s biggest earner of overseas revenue. While foreign visitor spending gained 7 per cent to a record NZ$18.1 billion (US$11 billion) in the 12 months through March 2025, it still lags behind the dairy industry’s NZ$23.1 billion of exports in the same period, according to government data released on Tuesday in Wellington. Tourism overtook dairy as the nation’s top overseas earner in 2016 and remained...